Aerial view of patterned African farmland at sunset

Why HANGA?

Digitising the trade that feeds a continent

Marketplace, payments, logistics, inputs and data — one platform capturing value at every step of Africa's food supply chain.

Investment case

Why HANGA is the infrastructure layer for African food trade

Agriculture employs the majority of the continent yet remains largely cash-based and offline. HANGA digitises the transaction, the payment and the logistics behind it — and earns on each one.

Revenue streams

AnnualTake rate

Marketplace commission4.5% per completed order

Payments and wallet1.2% per settlement

Logistics and cold chain9% of freight value

Farm inputs and services11% of basket value

Data and credit referralsPartner revenue share

Pan African opportunity

One platform architecture, eighteen live markets and a roadmap covering the continent's largest food corridors.

Large addressable market

Hundreds of billions of dollars of food trade still settle in cash, with no records, pricing data or logistics visibility.

Strong social impact

Financial inclusion, climate smart agriculture and women-led enterprise growth measured in every cohort we onboard.

Gross merchandise value growth

Indexed platform volume across live African markets, in millions of US dollars.