Aerial view of patterned African farmland at sunset

Why NAKASEED?

Digitising the trade that feeds a continent

Commerce, fintech, logistics, market intelligence and agricultural services in one platform, digitising a multi-hundred-billion-dollar informal economy still built on cash and word of mouth.

Investment case

Why NAKASEED is the infrastructure layer for African food trade

Agriculture employs the majority of the continent, women entrepreneurs power its markets, and Mobile Money adoption is accelerating, yet trade remains largely cash-based and offline. NAKASEED digitises the transaction, the payment, the logistics and the data behind every trade, and earns on each one.

Revenue streams

AnnualTake rate

Marketplace commission4.5% per completed order

Payments and wallet1.2% per settlement

Logistics and cold chain9% of freight value

Farm inputs and services11% of basket value

Data and credit referralsPartner revenue share

Pan African opportunity

One platform architecture, eighteen live markets and a roadmap covering the continent's largest food corridors.

Large addressable market

Hundreds of billions of dollars of food trade still settle in cash, with no records, pricing data or logistics visibility.

Strong social impact

Financial inclusion, climate smart agriculture and women-led enterprise growth measured in every cohort we onboard.

Gross merchandise value growth

Indexed platform volume across live African markets, in millions of US dollars.